Creative agency Brand Inc. called in AUGUST to produce some videos to promote the new “What would you do for your team?” campaign for the 2011 ABSA Currie Cup. The campaign revolved around getting fans to upload videos of themselves to prove how much they love their favourite team. AUGUST produced four demo videos that were used as the initial videos in the campaign, and encouraged fans to step up and enter their own.
Produced by Kerry Rose.
Creative & directed by David Cope.
Shot and edited by Fiela Jonck.
Executive producer – Francois Botha.
AUGUST online video production.