AUGUST formed around the belief that online video offers the most effective way to engage with consumers.

No other medium offers the chance to entertain and communicate in such an interactive capacity, with technology creating new opportunities for brands to do things with video that have never been done before. Viewers can change the video outcome; online videos can connect with social media and generate content, or merge live footage into per-recorded content; and a whole lot more. Plus with tools to track and analyze response to video we can show measurable return on investment to clients.

But don’t take our word for it – we asked three respected brand and online savvy folk why the basic medium of online video has become so powerful. Here’s what they had to say.