Woolworths commissioned AUGUST to produce a short ‘making of’ clip for their new Taste The Difference
TV commercials. They wanted to add something different to the behind the scenes mix, rather than the standard comments from the crew with visuals of the setup, so food writer and personality Andy Fenner
was brought in and filmed as he found out what’s behind the new ads in his own humourous manner.
Creative by Andy Fenner, David Cope & Francois Botha
Filmed and edited by Fiela Jonck.
August online video production.